Coco 's LA Condo Lifestyle Blog

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Being the Best Realtor You Can Be

Are you the best realtor you can be?  Are there things that you wish you could accomplish but you constantly find yourself at the end of the day thinking there just isn't enough time?  I am a huge fan of Timothy Ferriss' books7000946.JPG The Four Hour Work Week.  While the book isn't specifically written for realtors there are so many principles that apply - it is certainly worth reading. In fact I sat and highlighted it and then gave it to one of my favorite clients as he has a four hour work week every week. I need a new copy!

One concept in the book that changed my life and my business was really taking a look at what areas of my business actually needed my hands on attention and what areas I could pass off to and outside source.  That's right; I outsource an enormous amount of my office work.  I don't outsource it far.  I use virtual assistants that live in the Los Angeles area.  But once I was able to let go of the idea that I needed to do everything myself, or directly oversee it, suddenly I had more time to do the things that I excel at, the things that ultimately make my business stronger and more lucrative.  It also leaves me more time to do the things I enjoy.  This past week I started golf lessons and loved it!

Being the best realtor you can be means being able to outsource and also making time for yourself to do what you do best.   I highly recommend it!

6 commentsCoco Clayman-Cook • August 11 2008 04:22PM

Comments

Thanks for your post Coco,

I've recently been contimplating outsorucing more of my work....sounds like it is working for you

Posted by Eric Egeland (Chicagoland Realtor / Broker) (Re/Max United) about 1 year ago

I am just starting so everything is done by me personally. I cant afford anything less.

Posted by Shane O'Gorman Eau Claire Wisconsin Real Estate Agent & Realtor- Buy or Sell (Eau Claire Realty, Inc.) about 1 year ago

I definitely need to start out sourcing some of my work load!  But a 4 hour work week?  Boy I would get bored real quick.

Posted by Tony Sena - Broker/Salesperson (North American Realty of Nevada) about 1 year ago

C....this would be for all walks of life.....great post.

Posted by Larry Bettag - Cherry Creek Mortgage about 1 year ago

COCO - This sounds like an interesting book.  I'm going to check it out.  Thanks for the tip.

Posted by Adam Waldman - Long Island REALTORĀ® (Westcott Group Real Estate Company) about 1 year ago

I have four daughters that I keep trying to get interested in taking on my outsourcing.  That way I can get the work done and they have some income.

Posted by Heath Coker, Real Estate Broker (REindex.com & Cape Group Real Estate) about 1 year ago

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