Coco 's LA Condo Lifestyle Blog

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Thinking Outside the Box

There are so many things I love about my job.  I love the people I meet, I love the homes that I help to buy and sell, I love that everyday is different.  One of the things that I enjoy the most is solving a challenge.  I love to be in the mindset that I don't have to do it the way everyone else does.  It's great to think outside the box and find a solution that's never been done.

I once had a property that was beyond equisite. I work and live in Los Angeles, we deal in trophy properties on a daily basis, but this was an estate that literally had no comparison.  So how do you set a price when there are no comps?  I decided to host a pricing party. I invited the 100 top agents in the area to an open house/pricing party.  It was fabulous fun.  The estate sold quickly with multiple bids and holds the record for the highest closing price in the area- ever.  Deliciously the price was magnificently over what several other agents had suggested when offering their services to my client.  My client was thrilled and so was I.  Thinking outside the box has its rewards!

4 commentsCoco Clayman-Cook • December 06 2007 01:13PM

Comments

Coco great idea. It's hard when you have those rare properties to truly put a price tag on them. That is what I love about this business the ability we have to expand our minds. Your Orlando & Lake Mary Real Estate Expert, HEather Joubran
Posted by Heather the Realtor. Orlando & Lake Mary First Time Home Buyers & Luxury Homes (RE/MAX Central Realty) about 1 year ago
Coco- Looking for a real challenge. Try short sales!
Posted by Mark Horan P.A. "The Resident Chef" (Resident Team Realty, LLC) about 1 year ago
That is really a nice story.  Way to think outside the box. 
J.
Posted by Jeff Kessler ABR,GRI, Texas 512.801.5666 (Austin Homes, Realtors www.CentralTexasHomeRebates.com) about 1 year ago
Coco-what a great idea. sounds like you defiantly think outside the box.
Posted by Steve Glose ,TRC, CIPS, Vacation Homes, Orlando Real Estate,Orlando Medical City (Keller Williams Homestead Realty) about 1 year ago

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